Ep 38 - Crowdfunding Campaign Digital Advertising Strategy
Andrew Engle, Indiegogo's Digital Services Business Manager, joins Adeeti Goswami and Stacy Bradford to discuss which platforms to run ads on and the strategies for those, target audience consideratio...
8 Mars 202228min
Ep 37 - Leveraging the Last Week to Maximize the End of the Campaign
Crowdfunding experts Adeeti Goswami and Stacy Bradford discuss how to optimize conversion as the campaign is coming to a close through the best ways to create a sense of urgency around the deadline, p...
1 Mars 202215min
Ep 36 - Methods to Keep the Momentum Going
Breaking down both on-platform and off-platform tactics to turn the typical momentum of a crowdfunding campaign from a U-curve to a W, with behind-the-scenes insights to the gogofactor, the algorithm ...
22 Feb 202226min
Ep 35 - How to Optimize Your Crowdfunding Campaign [Part 2]
Strategies for optimizing a crowdfunding campaign during the funding phase and diving into how to leverage traffic, conversion rate, average order value, and refunds. For Part 1, check out Ep 28 for s...
15 Feb 202237min
Ep 34 - What to do on Launch Day
In this episode, we'll be focusing on one of the most crucial points to setting a crowdfunding campaign up for success – the launch day. From the best days and time to launch, outreach strategy, and e...
8 Feb 202219min
Ep 33 - Choosing the Right Crowdfunding Platform
In the final episode of 2021, Senior Manager of Campaign Strategy at Indiegogo, Nalin Chuapetcharasopon closes out the year with us to have a candid conversation on the criteria to evaluate when decid...
28 Dec 202124min
Ep 32 - New Trust & Safety Product Launches at Indiegogo
VP of Product & Customer Trust at Indiegogo, Will Haines, joins the Go Time podcast to take a look back at the early days of crowdfunding, lessons learned, and what we've been working hard on over the...
21 Dec 202128min
Ep 31 - A Behind the Scenes Look at Manufacturing
Indiegogo Campaign Strategist and co-founder of Strax Gear, Sean Dicke joins the Go Time podcast to share his experience of bringing products to market and how to navigate the process of manufacturing...
14 Dec 202130min
