3 Best Practices of a Great Community Builder with Joe Huber (GMT140)
Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobil...
6 Maj 202148min
The Future of Online Communities with Andrew Guttormsen (GMT138)
There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designe...
22 Apr 202141min
HubSpot's Surround Sound Content Strategy with Irina Nica (GMT137)
At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “be...
15 Apr 202137min
6 Evolutionary Psychology Principles to Improve Your Conversion with Tim Ash (GMT136)
Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understan...
8 Apr 202140min
How Soapbox Increased Their Traffic 51% With One Piece of Content with Hiba Amin (GMT135)
Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and ...
1 Apr 202137min
The Rise of The Product Marketing Function with Greg Leach (GMT134)
Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes ...
25 Mars 202143min
Why Most Marketing Personas Suck (and How to Make It Better) with Adrienne Barnes (GMT133)
Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are ...
18 Mars 202143min
5 Email Techniques That Increased Growth Machine Newsletter's Open Rate to 30-40% with Amanda Natividad (GMT132)
According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 20 people open it. Growth Machine Newsletter’s ope...
11 Mars 202147min
