From zero to 30K MRR in 6 months – How Haamu's founders scaled with founder-led content (and what they'd do differently)
Guest: Samuli, Co-founder at HaamuWhat happens when you build the audience before you build the processes?You scale fast, make mistakes faster, and learn what actually works. In this H1 recap episode ...
11 Juli 202515min
From Construction to 200K Followers: How Luke Matthews Built a Business by Breaking LinkedIn Rules
Guest: Luke Matthews, Founder @ The Wizard of Odd MarketingWhat happens when you say what everyone else is thinking but no one dares to post? You get banned a dozen times and build a thriving business...
4 Juli 202520min
Fail Forward on LinkedIn: How Samuli Turned Posting Mistakes into a Growth Strategy
Guest: Samuli, Co-founder @ Haamu.ioWhat happens when you're too focused on selling instead of serving? Nobody engages. In this episode of Haamucast, Edward sits down with fellow Haamu co-founder Samu...
27 Juni 202520min
Unapologetically Authentic: How Monika Liikamaa Uses LinkedIn to Drive Positive Change Beyond Business
Guest: Monika Liikamaa, Co-founder & Co-CEO @ EnfuceWhat happens when you stop worrying about clicks and start focusing on the change you want to see in the world? You find your authentic voice. In th...
20 Juni 202525min
From Day One to Company-Wide – How Siiri Laaksonen Built TalentBee Through Systematic LinkedIn Strategy
Guest: Siiri Laaksonen, Co-founder & CEO @ TalentBeeWhat happens when you make founder-led content your #1 marketing strategy from day one? You build a business where everyone, not just founders, gene...
13 Juni 202518min
From $0 to Millions Monthly – How Emir Atli Built HockeyStack's Engine with LinkedIn Thought Leadership
Guest: Emir Atli, Chief Revenue Officer @ HockeyStackWhat happens when cold outbound fails and you have no ad budget as a bootstrapped startup? You turn to LinkedIn and build in public. In this episod...
6 Juni 202516min
The 2-Second Attention Grab – How Samuli Turns Scrollers into Readers with Killer LinkedIn Hooks
Guest: Samuli, Co-founder @ Haamu.ioWhat if your salespeople worked the same way as your website? That's the kind of hook that stops a scroll. In this episode of Haamucast, Edward sits down with fello...
30 Maj 202516min
Trust at scale – How Mikko Seppä built multiple companies with founder-led influence
Guest: Mikko Seppä, Co-founder at HeadQ & Investor at HaamuWhat happens when the media is no longer the gatekeeper of who gets heard? The audience takes control, and consistent voices win. In this epi...
16 Maj 202517min
