Identity Architects

Identity Architects

Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more! Visit https://www.infosum.com for more information on InfoSum.

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Sean Crawford, SMG: It’s not about ad sales

Sean Crawford, SMG: It’s not about ad sales

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, c...

30 Apr 202543min

Zach Lain, PepsiCo: Collective action

Zach Lain, PepsiCo: Collective action

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, th...

16 Apr 202539min

Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligence

Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligence

WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to creat...

3 Apr 20256min

Zora Senat, Verisk Marketing Solutions: Looking backward to look forward

Zora Senat, Verisk Marketing Solutions: Looking backward to look forward

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collab...

2 Apr 202530min

Olya Dyachuk, Heineken: Brew the joy of true togetherness

Olya Dyachuk, Heineken: Brew the joy of true togetherness

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Hei...

19 Mars 202548min

Nathan Lindberg, Overwolf: Creators of the future

Nathan Lindberg, Overwolf: Creators of the future

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game adve...

5 Mars 202555min

Jamie Williams, CLV Group: The global fandom

Jamie Williams, CLV Group: The global fandom

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jamie Williams, Chief Customer Officer & Co-Founder at CLV Group, to discuss fan en...

19 Feb 202533min

Antonio Montesano, OMD: Creating bridges

Antonio Montesano, OMD: Creating bridges

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Antonio Montesano, Chief Digital & Innovation Officer, Italy, at OMD, to discuss th...

5 Feb 202545min

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