Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Avsnitt(500)

Blogcast: Two Buyers Talked … and Nothing Bad Happened

Blogcast: Two Buyers Talked … and Nothing Bad Happened

This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/two-buyers-talked-and-nothi...

12 Sep 20254min

Let Your Customers Help You Price with Scott Kelly

Let Your Customers Help You Price with Scott Kelly

Scott Kelly is the founder and CEO of Blackdog Venture Partners, and he has been for 25 years. He's the host of VC Fast Pitch and he has about a dozen companies with the name Blackdog in them. Scott h...

8 Sep 202518min

Blogcast: Everyone's Talking About AI. Almost Nobody's Using It.

Blogcast: Everyone's Talking About AI. Almost Nobody's Using It.

This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/everyones-talking-about-ai-...

5 Sep 20254min

AI SEO and the Future of Brand Discovery with Bryan Phelps

AI SEO and the Future of Brand Discovery with Bryan Phelps

Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he's been running for 17 years. He's been working in digital marketing and SEO since college and recently served as a juror ...

1 Sep 202527min

Blogcast: Product-Market Fit Is Overrated for Pricing

Blogcast: Product-Market Fit Is Overrated for Pricing

This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-market-fit-is-overr...

29 Aug 20255min

Why Pricing Deserves a Seat at the CEO Table with John Norkus

Why Pricing Deserves a Seat at the CEO Table with John Norkus

John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his career as an aircraft e...

25 Aug 202531min

Blogcast: When Pricing Becomes Sleazy Manipulation

Blogcast: When Pricing Becomes Sleazy Manipulation

This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/when-pricing-becomes-sleazy...

22 Aug 20256min

How Many Agents Should Pricing Software Have? with Steven Forth

How Many Agents Should Pricing Software Have? with Steven Forth

Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing's most frequent guest. He's currently developing ValueIQ, a set of agents for pricing and value advisory work that will soon be ...

18 Aug 202527min

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