Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Avsnitt(500)

Blogcast: Price Segmentation at National Parks

Blogcast: Price Segmentation at National Parks

This is an Impact Pricing Blog published on March 31, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/price-segmentation-at-nati...

30 Maj 20253min

Adoption Over Retention: The New AI Pricing Game with Marcos Rivera

Adoption Over Retention: The New AI Pricing Game with Marcos Rivera

Marcos Rivera is the founder of Pricing I/O and author of "Street Pricing." He brings 25 years of pricing experience, including a three-year tenure as an operating executive at Vista Equity Partners w...

26 Maj 202531min

Blogcast: Reasons Why B2B Salespeople Discount

Blogcast: Reasons Why B2B Salespeople Discount

This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reasons-why-b2b-salespeopl...

23 Maj 20253min

Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth

Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth

Steven Forth is the Co-founder & CEO of Ibbaka and a recognized expert in generative AI in pricing. With extensive experience in the intersection of artificial intelligence and pricing strategies, pro...

19 Maj 202532min

Blogcast: Practical Pricing in a World with Tariffs

Blogcast: Practical Pricing in a World with Tariffs

This is an Impact Pricing Blog published on March 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/practical-pricing-in-a-wor...

16 Maj 20253min

Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake

Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake

Mike Blake is the founder of High Score Strategies, with over 26 years of experience in business valuation and M&A markets. He specializes in advising small to medium-sized businesses (SMBs) on increa...

12 Maj 202527min

Blogcast: Pricing AI: The Rules Haven't Changed, But Your Strategy Should

Blogcast: Pricing AI: The Rules Haven't Changed, But Your Strategy Should

This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-rules-havent...

9 Maj 20255min

Understanding Value from the Customer's Perspective with Deepak Bhootra

Understanding Value from the Customer's Perspective with Deepak Bhootra

Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and Sun Microsystems. Deepak has a deep understa...

5 Maj 202535min

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