Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Blogcast: Price Segmentation in TIOLI Markets

Blogcast: Price Segmentation in TIOLI Markets

This is an Impact Pricing Blog published on May 11, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/price-segmentation-in-tioli-...

16 Juni 20233min

Pricing Table Topics: 4 of Spades – Determine Purchasing Power Before Negotiating

Pricing Table Topics: 4 of Spades – Determine Purchasing Power Before Negotiating

This one is the 4 of Spades from the Selling Value card deck. Every time a salesperson gets in front of a procurement officer, a purchasing agent, however they're called, the purchasing agent will act...

14 Juni 20232min

Procurement and Sales in Impact to Value Pricing with Jens Hentschel

Procurement and Sales in Impact to Value Pricing with Jens Hentschel

Jens Hentschel's passion is B2B relationship management and is especially interested in the interaction between the two sides at the negotiation table: buyers and sellers, suppliers and customers, sal...

12 Juni 202329min

Blogcast: Price Segmentation by Negotiating

Blogcast: Price Segmentation by Negotiating

This is an Impact Pricing Blog published on May 4, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/price-segmentation-by-negotiat...

9 Juni 20232min

Pricing Table Topics: 5 of Diamonds – Give Salespeople Discount Authority

Pricing Table Topics: 5 of Diamonds – Give Salespeople Discount Authority

This one is the 5 of Diamonds from the Selling Value card deck. We typically give our salespeople some level of discount authority. And the reason we do that is, let's say they walked in, and they as...

7 Juni 20232min

Monetization-Driven Growth: What It Means and How It Works with Alessandro Monti

Monetization-Driven Growth: What It Means and How It Works with Alessandro Monti

Alessandro Monti is a pricing enthusiast and expert on all topics related to monetization, conversion, upselling, digital pricing, price management, and business and pricing history. In this episode, ...

5 Juni 202327min

Blogcast: Simplify Your Pricing

Blogcast: Simplify Your Pricing

This is an Impact Pricing Blog published on April 27, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/simplify-your-pricing/ If y...

2 Juni 20233min

Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins

Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins

This one is the 5 of Clubs from the Selling Value card deck. Most salespeople are paid on commission, and typically that commission is a percentage of the revenue. So, 2% of the revenue, 5% of the rev...

31 Maj 20232min

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