Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Blogcast: Lessons from the Library

Blogcast: Lessons from the Library

This is an Impact Pricing Blog published on February 22, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/lessons-from-the-library...

29 Mars 20233min

Value Bread Blues? How to Announce Price Increases with Casey Brown

Value Bread Blues? How to Announce Price Increases with Casey Brown

Casey Brown is the President of Boost Pricing, and she has been since 2011. She started her career as a Chemical Engineer at GE, and she's been in pricing for almost 20 years now. Casey loves whitewat...

27 Mars 202331min

Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale

Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale

This one is the 7 of Spades from the Selling Value card deck. It is true that when a buyer's asking for help justifying a purchase, this is the ultimate opportunity to influence that sale. Let's take ...

24 Mars 20232min

Blogcast: AMC Changes Pricing, FINALLY

Blogcast: AMC Changes Pricing, FINALLY

This is an Impact Pricing Blog published on February 15, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/amc-changes-pricing-fina...

22 Mars 20233min

Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry

Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry

Griff Parry is the Founder and CEO of m3ter where he helps make it easy for SaaS companies to intelligently deploy and manage usage-based pricing. He's led AWS' go-to market strategy for games and gam...

20 Mars 202334min

Blogcast: A Price Signaling Example?

Blogcast: A Price Signaling Example?

This is an Impact Pricing Blog published on February 8, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-price-signaling-example...

17 Mars 20233min

Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets

Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets

This one is the 8 of Diamonds from the Selling Value card deck. Let's say that you are in a marketplace where people almost always decide between your product and competitor's products. Gee, could I t...

15 Mars 20233min

Brand Value for Big Sales: Insights from Satish Dharmarajan

Brand Value for Big Sales: Insights from Satish Dharmarajan

Satish Dharmarajan is the Director of Pricing and Business Intelligence at Orkin, He is an Advisory Board Member at the University of Tennessee at Chattanooga, and has held analytics roles at Home Dep...

13 Mars 202328min

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