Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski

Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski

Dan Balcauski was a program leader for Northwestern University, where he also went to school seven years prior. He is the founder and Chief Pricing Officer of Product Tranquility, a company that helps...

20 Feb 202331min

Blogcast: What "Pricing" Can Teach Sales

Blogcast: What "Pricing" Can Teach Sales

This is an Impact Pricing Blog published on January 11, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-pricing-can-teach-sa...

17 Feb 20233min

Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Sensitive

Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Sensitive

This one is the 9 of Diamonds from the Selling Value card deck. Let's start with, what is a trust journey? A trust journey is when a buyer comes to you, you're the salesperson, a buyer comes to you a...

15 Feb 20232min

Pricing Data Analytics: The Hows and Whys with Armin Kakas

Pricing Data Analytics: The Hows and Whys with Armin Kakas

Armin Kakas is an expert in analytics, having lots of education in statistics, machine learning and A.I. He has an MBA, and he was a former VP of analytics at American Tire Distributors. He is also th...

13 Feb 202326min

Blogcast: Pricing Trends in 2023

Blogcast: Pricing Trends in 2023

This is an Impact Pricing Blog published on January 4, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-trends-in-2023/ If...

10 Feb 20233min

Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Learn from You

Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Learn from You

This one is the 9 of Clubs from the Selling Value card deck. Let's start with, what is a relationship journey? Buyers who are on a relationship value journey realize they have a problem and then they...

8 Feb 20232min

Personalities in the Pricing Community (and how to interact with them) with Robert Ribciuc

Personalities in the Pricing Community (and how to interact with them) with Robert Ribciuc

For the last ten years, Robert Ribciuc has been working as the Managing Partner of EBITDA Catalyst, helping clients accelerate growth in key valuation metrics. He has a BA in Math and Economics from H...

6 Feb 202333min

Blogcast: A Nespresso Price Increase

Blogcast: A Nespresso Price Increase

This is an Impact Pricing Blog published on December 21, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-nespresso-price-increa...

3 Feb 20232min

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