Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Competitive Pricing Strategy: How to Make Your Products Stand Out from Competitors with Dale Harrison

Competitive Pricing Strategy: How to Make Your Products Stand Out from Competitors with Dale Harrison

Dale Harrison has been consulting in life sciences for seven years now, but he's been an executive in biotech for 16 years. Dale started his career as a physicist. In this episode, Dale shares how he'...

11 Juli 202228min

Blogcast #62: The Power of Economic Value

Blogcast #62: The Power of Economic Value

This is an Impact Pricing Blog published on June 1, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-power-of-economic-value/ ...

8 Juli 20222min

Memecast #65: Economic Value

Memecast #65: Economic Value

It's true, every time we buy something, we buy it because we think we get more value than the price it's going to cost us. It's kind of hard for us as consumers to say how much is that value, and we t...

6 Juli 20221min

What Makes Pricing in Higher Education Difficult with Chris Uthe

What Makes Pricing in Higher Education Difficult with Chris Uthe

Christopher Uthe is the Director of Product Management at Ocelot, where he champions scalable day-to-day organizational changes to transform it to a product-driven company. He's been working in the ed...

4 Juli 202222min

Blogcast #61: Are iPhone Users Not Price Sensitive?

Blogcast #61: Are iPhone Users Not Price Sensitive?

This is an Impact Pricing Blog published on May 25, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/are-iphone-users-not-price-s...

1 Juli 20223min

Memecast #64: Stop Negotiating

Memecast #64: Stop Negotiating

Oftentimes, salespeople are selling to a committee of people who have to make a big decision. Once they've made the decision, they typically say, hey, we want to go with this vendor, and then they sub...

29 Juni 20221min

Pricing Power: Making Pricing Profitable with Ayon Bhattacharyya

Pricing Power: Making Pricing Profitable with Ayon Bhattacharyya

Ayon Bhattacharyya is the Founder of Biz Growth Spurt, a consulting firm based out of New Zealand. He has experienced pricing in half a dozen companies, and he's a passionate animal welfare advocate. ...

27 Juni 202227min

Blogcast #60: How Much Does a Buyer Values Your Product?

Blogcast #60: How Much Does a Buyer Values Your Product?

This is an Impact Pricing Blog published on May 18, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-much-does-a-buyer-value-...

24 Juni 20222min

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