How Big Ten Schools Build Iconic Brands
In this Season 7 kickoff, Chris Jaeger welcomes Kimberly Spino and Erika Austin: two powerhouse licensing leaders shaping some of the most iconic brands in collegiate athletics. Together, they unpack...
15 Jan 35min
From Broadcasting Bloopers to leading Brand Strategy
How do you go from newsroom bloopers to leading national brand strategy? In Part 2 of our conversation with Stephen Johnson, we dive into the moments that shaped his mindset: From losing a news packa...
18 Dec 202520min
Crisis Comms & Why Marketing Starts with People
How do you scale a brand when you’re also scaling a team, message, and mission? In this episode, I sit down with Stephen Johnson, Marketing expert, to talk about the real work behind growth and why i...
4 Dec 202517min
Teaching Retail, Building Brands, and Saying No to Consultants
He’s taught future CEOs, launched student-run stores, and believes most consultants are a waste of money. In this episode, we’re back with John Talbott, senior marketing faculty at the Kelley School ...
20 Nov 202527min
Lessons from a Kelley School of Business, Marketing Leader
He took the lowest job offer, moved to Dallas with two friends, and launched e-commerce at Fossil before most people knew what it was. In this episode we sit down with John Talbott, senior marketing ...
6 Nov 202527min
This Is How a University Brand Goes Big
What does it take to manage one of the fastest-growing college brands in the state? In Part 2 of our conversation, Chris sits down again with Rachel, Director of Licensing and Auxiliary Services at U...
23 Okt 202522min
What It Takes to Build Brand Loyalty on Campus
What does it mean to be the brand you represent? In this episode, Rachel Skipworth, Associate Director of Auxiliary Services, Bookstore, and Licensing at UNC Charlotte, shares how 25 years across adm...
9 Okt 202523min
How NIL Changed Everything: The Future of Athlete Branding
What happens when college athletes become national celebrities overnight? In Part 2 of our conversation with Dale Arens (University of Iowa) and Craig Westemeier (University of Texas), we dive into t...
19 Sep 202547min
