Social media recommendations for any brand selling a product in a B2C model
On this episode, I highlight how my recommendations are not just for CPG and Beverage brands but can be applied to any brand selling products in a B2C model.
10 Feb 20203min
POV: Brand collaborations and giveaways are a smart play - Double Down!
On this episode, I talk about how I am bullish on collaborations and giveaways as a smart play for awareness and consideration. It is an inexpensive way to get brand impressions among your target audi...
4 Feb 20203min
7 Ad Design & Ad Testing Best Practices for Facebook & Social Creative (C/O:Tinuiti)
On this episode, I walk through this article put out by my friends over at Tinuiti. Check it out. 1. Design Your Ads With a Platform Focus 2. Fail Fast & Learn Fast With Split Testing 3. Make Your ...
30 Jan 20203min
POV: USE the Facebook Ads Library and borrow from the best.
On this episode, I talk about using the Facebook Ads Library to learn more and borrow from the best. Are you using it for your business?
23 Jan 20203min
LinkedIn offers the most upside of any social network right now.
On this episode, I talk abut how LinkedIn offers the most upside of any social network right now.
13 Jan 20203min
POV: Approach to content in 2020
On this episode, I reiterate my POV on content on social. Should be a quality over quantity approach, a created and curated mix and remember that organic is dead and you need to invest dollars in paid...
6 Jan 20203min
POV: Supporting Retail velocity with influencers
On this episode, I talk about supporting Retail velocity with influencers. If you have a brand with retail as a primary channel, you need to support velocity in strategic and meaningful ways. An exce...
16 Dec 20194min
Social Media Predictions for 2020
On this episode, I talk about an article from socialmediatoday.com that makes some predictions for 2020 that we are very aligned with. 1. IGTV will be the next TV. 2. Subscribe, rate, and download (m...
9 Dec 20193min
