Q4 2018 Strategy: Content
On this episode I talk about my POV on content and how brand should approach it during Q4 of 2018.
14 Sep 20184min
Rant: Why you shouldn’t sweat Instagram Likes
On this episode, I talk about not looking at Instagram likes or comments on a posy as the measure (or at least the only measure) of whether or not the content was worthwhile. Followers and like count ...
6 Sep 20183min
Rant: Brand and Agency conversations in 2018
On this episode, I talk about how brands and agencies are having the wrong conversations in this market. They are still looking at earned media vs paid, organic social vs paid AND gross impressions an...
4 Sep 20185min
POV: Facebook Ad Targeting
On this episode, I talk about changes to Facebook Ad targeting and why they shouldn’t really matter. Of course decreasing targeting capabilities is not ideal and you will need to figure out how to nav...
27 Aug 20184min
POV: Facebook Story Highlights
On this episode, I talk about Facebook Story highlights and why I think plans should get involved.
22 Aug 20182min
POV: Instagram's new recommendations feature
On this episode I talk about Instagram's new recommendations feature. The audio gets snipped at the end so if you find any results and make progress with gaming the tool, let me know!
22 Aug 20184min
POV: News and online content consumption trends
On this episode, I talk a bit about trends in news consumption and content in general online and more importantly on the go. We are living in a mobile device first world and people value their time mo...
22 Aug 20184min
Interviews - with hires and clients should be 2-sided
On this episode, I talk about how interviews should be two-sided. Both when hiring staff and when agencies and clients are considering working together.
20 Aug 20184min
