Can you still use Manual CPC bidding in Google Ads?
If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros an...
13 Feb 202511min
How can you advertise on YouTube?
How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common que...
6 Feb 202513min
ALL of your Google Ads questions answered!
It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode...
30 Jan 202531min
Which is better: Phrase Match or Exact Match keywords?
In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here! Based on your questions, Jyll focuses on...
23 Jan 202515min
Should you use Customer Match in Google Ads?
Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google...
16 Jan 202519min
Do I need to set a Target CPA or Target ROAS in Google Ads?
In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler al...
9 Jan 202516min
What is the future of Google Ads with AI?
You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.) In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales...
2 Jan 202511min
Are Google reps helpful?
In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying th...
26 Dec 202436min
