Should you use Target CPA bidding in Google Ads?
You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Ta...
5 Juni 20259min
Do Google Ads Demand Gen campaigns work for lead generation?
Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how ...
29 Maj 202516min
Google Marketing Live 2025 Recap & Analysis
It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements fro...
22 Maj 202512min
How can you spy on competitors' keywords in Google Ads?
What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competit...
15 Maj 202515min
Why does Smart Bidding drive up my CPCs?
Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Sa...
8 Maj 202515min
Does Performance Max give enough transparency or control?
PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature ...
1 Maj 20259min
Should you use bid adjustments in Google Ads?
Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives t...
24 Apr 202510min
Buy my book today on Amazon!
Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it's a BESTSELLER! You can buy it on Amazon, in paperback or ebook, and...
16 Apr 20256min
