Convincing the Board: Why Influencer Marketing is Crucial
Are you a CMO that hasn’t fully understood the importance of influencer marketing yet? Do you still believe that TV is the best channel when it comes to catching your audience’s attention? Or are you ...
22 Mars 202317min
What Brands Need to Know About Millennials
Millennials make up the biggest consumer base in the world, and a lot has changed in the last few years. Did you know for example that more than 62% of millennials are now parents, representing a rise...
15 Mars 202313min
Succeeding with Influencer Marketing for a Service w/ DHL Express
In 2022, this market leader in door-to-door courier services with a presence in over 220 countries started working with influencer marketing - we’re talking about DHL Express! In this episode, Frida ...
8 Mars 202320min
Marketing to Gen Z: A 2023 Guide
In this week's episode, we will be delving into the world of Generation Z - the generation that's bringing back low-rise jeans and ballerina shoes. What do brands need to know about Gen Z to succeed ...
1 Mars 202316min
Making a Mark in a Challenging Economy: Learnings from an NGO
How does the marketing strategy for a non-profit organization differ from that of other companies, and what can marketers learn? In this week’s episode we invite our first NGO to discuss the current ...
22 Feb 202317min
Harness the Power of 360° Influencer Marketing
Fancy multiplying the power of your influencer marketing? You're in luck - because the 360 approach to your influencer marketing is a thing in 2023. Consumers are crying out for more ‘real’ people to ...
15 Feb 202316min
Unlocking the Keys to Success in the Beauty Industry with Boots
For over 170 years, Boots has been a leader in the beauty industry, making it one of the world's most well-known and celebrated heritage brands. In a world becoming increasingly digital, how can tradi...
8 Feb 202317min
Preference Marketing: the Missing Piece of the Puzzle
Are you a brand struggling to stand out in a crowded and competitive marketplace? Don't let your hard-earned brand awareness go to waste - make sure your brand invests in preference building marketin...
1 Feb 202313min
