Owning the Marketing Moment with a Cultural Calendar
How can brands stay relevant and create authentic connections in an ever-changing landscape? The answer: a Cultural Calendar! In this episode of Influencer Marketing Talks, Frida Ekholm, Creative Le...
19 Feb 202514min
The Biggest Content Trends Shaping Social Media in 2025
What will social media look like in 2025? In this episode, we explore the key content trends set to shape the year ahead—trends that don’t exist in a vacuum but are influenced by shifts in consumer be...
12 Feb 202517min
Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom
This week, we’re joined by Johanna Andrén, Head of Marketing at Tre, to explore what it takes to build a strong, differentiated brand in the competitive telecom industry. We discuss: How brands can s...
5 Feb 202517min
What TikTok’s US Ban Means for Brands and Marketers
In this week’s episode of Influencer Marketing Talks, we’re tackling one of the biggest disruptions in the social media world: TikTok’s potential ban in the US. What does this mean for brands, creator...
29 Jan 202511min
UGC Done Right: How Wolt is Scaling Across Markets
Welcome to a new season of Influencer Marketing Talks! In this first episode, we speak with Dilnaz Gemici, Regional Content Manager at Wolt, about how the company integrates both traditional influence...
22 Jan 202516min
10 Years of Cure Media: Lessons and the Future of Influencer Marketing
In this episode, we’re joined by Sam Foroozesh, CEO and co-founder of Cure Media, to reflect on a decade of shaping the influencer marketing industry. Sam takes us through the evolution of the field, ...
18 Dec 202419min
The Beauty Playbook: Influencer Strategies for 2025
In this episode, we’re joined by Julia Arheden, a beauty enthusiast and influencer marketing expert. With extensive knowledge in shaping strategies for top-tier beauty brands like Sephora, Julia bring...
4 Dec 202418min
Turning Marketing Insights into Action with Mikael Lenneryd
In this episode, we’re joined by Mikael Lenneryd, CMO at Apoteket, one of Sweden’s leading pharmacy brands on how they turn data and consumer insights into actionable marketing strategies. Mikael shar...
20 Nov 202422min
