Why Arla is Scaling Up Influencer Marketing
In this week’s episode we chat with Sara Johansson, Strategic Media Lead Sweden at Arla, the world’s largest organic dairy producer, operating in 146 countries. Sara will share her expert insights on ...
17 Apr 202425min
How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
In this episode, we're joined by Søren Mohr, Nordic Media, Digital and AI Manager at Nestlé, who shares his insights on seamlessly integrating AI into marketing frameworks. Discover the strategic road...
3 Apr 202426min
Active Attention: The Key to Effective Marketing
In this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital...
20 Mars 202416min
Next-Gen FMCG: A Guide to Engaging Communication
In this podcast episode, we will dive into the transformative world of pharmacy retail with a spotlight on Kronans Apotek, a leader in the Swedish pharmacy market together with Anja Fahlström, Digital...
6 Mars 202420min
Beyond the Basics: Finetuning Your Influencer Marketing Strategy
In this week's episode, Frida sit down with Julia Arheden, a strategist with over five years in the influencer marketing field, currently leading strategy for Cure Media's major clients. Julia brings ...
21 Feb 202414min
Utilizing AI: Trends, Tools, and Tomorrow
In this week's episode, we're joined by digital marketing expert Sara Öhman, who brings her insights into leveraging AI for brand communication through digital and social media. We'll cover the latest...
7 Feb 202418min
Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
In this week's episode, we're joined by Lucy Maguire, Senior Trends Editor at Vogue Business, for an in-depth look at 2023's fashion highlights and a sneak peek into the trends of 2024. How are luxury...
24 Jan 202426min
TikTok Triumph: How Normal Wins Gen Z Hearts
In this week's engaging episode, we're joined by Viktoria Nilsson, the Marketing Coordinator at Normal - the retail giant known for shaking up the European market with their affordable range of essent...
8 Nov 202313min
