Building defensible AI apps: product loops, retention & data flywheels: with Phil Carter
🚀 In this episode, I’m joined by Phil Carter, the Founder and CEO of Elemental Growth. A former growth leader at Quizlet and Faire and a Stanford GSB grad, Phil has actually done the work: scaling wo...
19 Nov 202540min
🩸 Deconstructing Flo’s ad engine: humor, relatability, and candidness 🩸
Flo is a mobile app for women that’s redefining how femtech brands earn trust and scale fast. With over 3 million downloads and $2M+ in monthly revenue, Flo’s creative strategy is a masterclass in emp...
18 Nov 20255min
This team launched 3 breakout image apps: before the GPT hype hit: with Rohan Khadatkar, Head of Marketing at InstaHeadshots
🚀 Welcome to Intelligent Artifice – the podcast that gives you the unfair advantage in performance marketing. This episode is 🔥 because we’re diving deep into how AI, creatives, and performance mark...
27 Okt 202528min
How to scale to 100s of ads per week: with Félix Boudreau, VP of Growth and Marketing at Pok Pok
🚀 Welcome back to Intelligent Artifice, the podcast where we break down the real strategies behind AI, creatives, and performance marketing. In this episode, I’m joined by Félix Boudreau, a true prac...
20 Okt 202541min
From Early AI to Agents: Lessons from Promova’s CEO Andrew Skrypnyk
In this episode, we sit down with Andrew Will — founder of Promova, one of the most prolific advertisers on Meta and an early pioneer of AI-first organizations. From building pronunciation models befo...
13 Okt 202539min
AI as Your Competitive Advantage – A Deep Dive with Yves Benchimol
Welcome to Intelligent Artifice — the podcast built for performance marketers who want to 10x their results using AI, creativity, and data-driven strategy. In this episode, I sit down with Yves Benchi...
6 Okt 202520min
🥗 Deconstructing Noom’s $800K ad engine: habits, visuals, psychology 🥗
📈 How did Noom ads generate $800K+ revenue in 30 days? In this breakdown, I reveal the 5 winning ad strategies they used — and how you can apply them to your own performance marketing campaigns. You’...
1 Okt 20254min
🧘 Deconstructing BetterMe’s $2M ad engine: stories, lifestyle, emotion 🧘
🚀 I Analyzed 71 BetterMe Ads Using AI (Here’s What I Found…) BetterMe made $2M in a year with their ads — but how? 🤔 I broke down 71 of their campaigns using AI and discovered 5 key strategies that ...
29 Sep 20255min
