197: This massive Google update changes how social media managers should be thinking about content
Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.Hit play to hear→ What the Google Platform Properties update actually is, and the...
21 Juli 23min
196: Need a new client? These 10 things will help fill the gap
Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill...
14 Juli 26min
195: Stop your AI sounding generic: the second brain every social media manager needs
If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.It's the difference between ...
7 Juli 21min
194: Why Niching Down Isn't What Social Media Managers Think It Is
The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial a...
30 Juni 18min
193: Atomicon 2026: the biggest takeaways for freelance social media managers
We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unp...
23 Juni 26min
192: What freelance social media managers can learn from this year's biggest social media launches
We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How...
16 Juni 29min
191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey
We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, ...
9 Juni 26min
190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)
Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you thro...
2 Juni 19min
