The Extracast - What is lifecycle marketing, with Georgie Carter, Pepped!
What is lifecycle marketing? Lifecycle marketing is the mix of strategies a company uses to positively influence customer behaviour as they move through each touchpoint of the marketing cycle, from th...
6 Maj 202237min
Ep 70. This is how you SHOULD be measuring Facebook Ad success!
When it comes to measuring your ads correctly, we’ve got your back! Measuring metrics has started to be a bit of a nightmare lately, so that’s where we come in… In today’s Podcast, Nick gives us the l...
4 Maj 202214min
Ep 69. Reach just got powerful - Introducing Omni8!
Are you omnipresent? If not, you NEED TO BE! Being omnipresent across all social platforms (or wherever your audience hang out) is a must! Being omnipresent basically means ... In today's podcast epis...
27 Apr 202212min
The Extracast - What an earth is a UTM? with our in-house data geek, Josh Boddington
What an earth is a UTM? and why YOU should be using them! James is joined by our in-house data geek, Josh Boddington. Grab your notepad as you don't wanna miss this one! ---------------------- Ready...
22 Apr 202237min
Ep 68. How to build a HUGE email list, fast! The Birthday Club campaign.
Are you an e-commerce store and struggling to grow your email list? Then listen to this! Nick explains how we have helped one of our jewellery clients grow her email list by 35% in just 4 weeks, by us...
19 Apr 20229min
Ep 67. ROAS... Are you still using it? You'd better stop NOW!
Online marketing is becoming more and more frustrating with tracking getting in even tougher! So that is why today Nick is talking about using the Marketing Efficiency Ratio (MER) instead of reporting...
13 Apr 202213min
The Extracast - Why there is a place for every size business on Shopify, Nathan Lomax - Quickfire Digital
Nathan is co-founder and director of Quickfire Digital and he is leading innovation in the area of digital transformation and e-commerce. He has won numerous awards and most recently picked up the Ris...
6 Apr 202244min
Ep 66. Huge Facebook Change - The ODAX ad delivery system!
The Huge Facebook Ads change you need to know about! For today's podcast episode, Nick is here to tell us all about the ODAX ad delivery system... and it's not as confusing as its name suggests. L...
1 Apr 202220min
