LEVELS – A Whole New Level

A startup needs to create and establish a company culture in the beginning in order for the team to thrive and grow as the company scales. Understandably, it may seem counterintuitive to focus on intangible things like culture in the early days of a startup, but it’s key. Netflix Co-Founder Marc Randolph is a standout leader to talk to about this; he helped build Netflix’s culture 20 years ago. To this day, CEOs still reference Marc’s Netflix culture playbook. Listen as Sam Corcos and Marc Randolph discuss the importance of building company culture from the ground up. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for multiple new shows per week on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙️ What Marc Randolph & Sam Corcos discuss: (05:08) – What is company culture? (08:31) – Culture comes from emphasizing behaviors (11:34) – How to send the right signals (14:14) – A culture of personal responsibility (18:33) – Treat people like adults (21:35) – You can’t keep people who have bad judgment (24:08) – Scaling amplifies mistakes (40:37) – Explain why you make your decisions (44:00) – Your team is your priority (46:47) – The responsibilities of a manager Transcript & Show notes 🔗 Helpful links: Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

6 Sep 202150min

As a society, we're surrounded by many foods that have added sugar and are highly processed. However, when people see data that shows them the implications of consuming these items, they often change their outlook and their willingness to consume these items. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl As an experiment, we turned to the Levels community and ran an experiment – we were curious to see if exercise would help to mitigate a glucose spike caused by drinking a can of Coke. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (03:59) – What is the Coke Challenge? (05:47) – It’s easy to intervene in your diet (13:38) – The value of self-experimentation (16:57) – The threat of abundance (21:01) – Our society is over-fueled (23:08) – People want to know how their body works (30:11) – Get in tune with your body (37:52) – Incentivize people to participate (41:02) – There’s an information disconnect (44:36) – The effects of a large-scale experiment Transcripts & Show Notes

30 Aug 202148min

Dorothy Kilroy, an Advisor to Levels, grew up in a small town in Ireland. As such, Dorothy was exposed to a tightly knit group of friends and acquaintances, which influenced her outlook on community greatly. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Now, Dorothy oversees the community at Airbnb, and she has adopted many of these insights about community engagement and applied them at scale. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (06:15) – Let people be proactive (09:05) – Unhealthy food is cheap (11:53) – Listen to your consumers (16:15) – Similar goals bring people together (19:17) – The power of community (21:28) – Digital communication connects people (23:10) – People need each other (27:59) – Community is made up of shared values (35:15) – Community should enhance the user experience (40:56) – Health is unique for each individual Transcripts & Show Notes

23 Aug 202143min

Tom Griffin, Head of Partnerships, is no stranger to running a process. Early in his career, he worked with Andrew Yang at Venture for America. Eventually, he joined Halo Neuroscience, where he focused on Partnerships. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl At Halo, one of the core strategies for creating awareness about their technology was to run a podcast tour – an initiative where the Halo team appeared on a significant number of podcasts in short period of time. When Tom joined Levels, one of the first initiatives that he undertook was a podcast tour. Luckily, he had the right playbook in his back pocket. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (13:58) – Partnerships aren’t always clear-cut (17:180 – Tap your network (26:07) – Be the type of company people want to help (28:43) – Use your network to connect (31:25) – Make it easy for your network to help you (36:43) – Scale up your organic relationships (37:53) – Be intentional with your time (39:39) – Focus only on what’s essential (40:43) – Invest your time strategically (41:14) – Weigh the trade-offs Transcripts & Show Notes

16 Aug 202143min

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor. Together, they produce content from a scientific perspective, and take an editorial approach for distribution. Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world. In Part 2, Casey interviews Haney about his approach to building Content at Levels. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (09:21) - What Levels was looking for (10:53) - Journalism as content strategy (14:07) - An intent to educate and inform (20:54) - Documenting the process (27:15) - Establish your core channels before branching out (35:04) - Hire for what you need, not what sounds good (43:20) - Setting up an editorial calendar (47:27) - Document everything for visibility and efficiency (55:39) - A tech company as a media company (01:07:27) - Think about content immediately Transcripts & Show Notes

9 Aug 20211h 19min

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.lin⁠k⁠/wnl Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor. Together, they produce content from a scientific perspective, and take an editorial approach for distribution. Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world. In Part 1, Haney interviews Casey about her approach to building Content at Levels. Links Discussed in Episode Head of Content – Role Description Disease Reversal Digest: Issue 4-Summer-2020 Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (06:05) - From medical humanities to Levels (11:07) - Using content to build trust (14:13) - A literature review on blood glucose (15:52) - Generating traffic (20:01) - Starting with an editorial approach (21:44) - The proof is in the numbers (27:09) - People are spending time reading the articles (31:03) - Creating connection (40:24) - Scaling from a writer to a content manager (57:42) - The future of Levels content Transcripts & Show Notes

2 Aug 20211h 15min

Josh Mohrer – JM as he’s known within the Levels team – is a proud New Yorker. Startups have always been a part of his life and, in 2011, he joined one of the fastest growing startups of the past decade – Uber. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl While at Uber, JM was exposed to scale and speed, where he helped to grow Uber New York from a quaint market to one of the largest markets in the world for Uber. This endeavour gave him exceptional experience in Operations and exposure to regulation, red tape, and the media. Now, JM is taking the lessons he learned at Uber and helping to grow Levels as the Head of Global Operations. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (03:32) - Seeking out big opportunities (15:09) - A new approach to weight loss (18:35) - You only live once (20:37) - Poking holes in the once-a-year model for healthcare (24:19) - Focusing on creating value (26:29) - The Global Head of Ops (28:10) - The magic of healthcare technology (29:17) - Considerations for a global launch (36:10) - Understanding how modern diets affect us (38:02) - A failed healthcare system Transcripts & Show Notes

26 Juli 202142min

David Flinner – Head of Product and one of the co-founders of Levels – spent many years working in Product at Google, where he was exposed to a number of large and challenging problems. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl While at Google, he noticed that his energy levels were lower than he thought they should be, but he wasn’t sure if it was a byproduct of diet, sleep, stress or exercise. Eventually, he started researching metabolic health and, around the same time, Sam Corcos reached out to him to find out what he was up to. Shortly after their first interaction, David left Google and became a co-founder of Levels. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (09:40) - Unpacking the impact of lifestyle choices (11:09) - Solving the access issue (13:11) - Understanding raw data (14:14) - The first orders (15:32) - Bias toward more data (19:01) - Scaling slowly and intentionally (21:20) - Building it one element at a time (25:41) - Solving the next pressing problem (28:49) - Raising awareness of metabolic health (35:27) - Creating a delightful experience Transcripts & Show Notes

19 Juli 202142min