LPO: Landing Page Optimization

LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Avsnitt(167)

This Dog Can Hunt! E-commerce Secrets From Rob Snell

This Dog Can Hunt! E-commerce Secrets From Rob Snell

The owner of Gun Dog Supply and author of Yahoo Store For Dummies shares his secrets for increasing sales tenfold in less than seven years. In this humorous and far ranging interview you will learn th...

9 Maj 201135min

Local Search and Conversion with Andrew Beckman

Local Search and Conversion with Andrew Beckman

This is the Year of Local. The Google algorithm change has catapulted local businesses to the top of search engine results pages. Find out about local marketing and conversion from Location3 Media CEO...

18 Apr 201133min

Testing in the Trenches with Brendan Regan

Testing in the Trenches with Brendan Regan

Tim chats with Future Nows Brendan Regan about the realities of online testing and common pitfalls. Learn about timid testing, failed testing, and the need for speed in your conversion optimization pr...

31 Jan 201130min

Decoding Online Lead Generation with Jay Weintraub

Decoding Online Lead Generation with Jay Weintraub

Online lead generation is a rapidly growing field at the forefront of Internet marketing. Understanding the intricacies of the industry is critical to the success of many businesses. Join host Tim Ash...

17 Jan 201132min

Conversion Improvement with Chief Conversionista John Ekman

Conversion Improvement with Chief Conversionista John Ekman

Tim discusses Conversion Improvement with Chief Conversionista John Ekman of Conversionista.com. John discusses how people are starting to pay attention to conversion for traffic acquisition.

10 Jan 201132min

Conversion Improvement with Chief Conversionista John Ekman

Conversion Improvement with Chief Conversionista John Ekman

Tim discusses Conversion Improvement with Chief Conversionista John Ekman of Conversionista.com. John discusses how people are starting to pay attention to conversion for traffic acquisition.

10 Jan 201132min

Social Media in a Blender with John Lawson

Social Media in a Blender with John Lawson

In a whirlwind and controversial conversation, ColderIce.coms John Lawson discusses social media and the fact that it is nothing special. However, he also discussed powerful ways to use it to improve ...

3 Jan 201131min

E-commerce Conversion Killers with Linda Bustos

E-commerce Conversion Killers with Linda Bustos

Elastic Path director of e-commerce research Linda Bustos talks about checkout process stumbles and the importance of fast page load speed for conversion.

20 Dec 201034min

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