LPO: Landing Page Optimization

LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Avsnitt(167)

Manipulating Attention on Landing Pages with Oli Gardner

Manipulating Attention on Landing Pages with Oli Gardner

Tim Ash talks to the co-founder of Unbounce about design principles for directing and channeling attention on a landing page, the dangerous and misspent youth in a Scottish beehive factory also comes ...

18 Maj 201531min

Multivariate Email Testing with Basile Fattal

Multivariate Email Testing with Basile Fattal

Tim Ash speaks to one of the principals of 8Seconds about the intricacies of email testing and mobile conversion. Basile’s polyglot capabilities are also touched on… Don’t miss it!

4 Maj 201531min

Solutions For Segmenting Your Visitors and Mobile Ecommerce Mistakes Made with Zee Aganovic

Solutions For Segmenting Your Visitors and Mobile Ecommerce Mistakes Made with Zee Aganovic

Learn ways to segment your visitors and measure where they are coming from., plus what are the big mistakes peopleare making with mobile ecommerce as Tim Ash welcomesZee Aganovic, CEO of HiConversion ...

16 Mars 201532min

Irrational Behavior with Bart Schutz

Irrational Behavior with Bart Schutz

Tim Ash talks with Online Dialogue's co-founder about neuromarketing and persuasion of the subconscious. Manipulating and focusing visual attention, depletion of rational thinking, and classic cars ar...

4 Mars 201532min

The Emotion of Conversion with Talia Wolf

The Emotion of Conversion with Talia Wolf

Tim speaks to the Conversioner CEO about the need to understand the fundamental emotional motivations of your web visitors. Get beyond simple features, to a breakthrough understanding of the importnac...

16 Feb 201532min

Mobile Optimization and Corporate Change Agents with Chris Goward

Mobile Optimization and Corporate Change Agents with Chris Goward

Tim Ash talks with Wider Funnels CEO about the radically different landscape of mobile landing page testing, as well as the need for fundamental organizational support for CRO activities. Oh yeah, the...

2 Feb 201531min

Video for Conversion with Greg Jarboe

Video for Conversion with Greg Jarboe

The President and co-founder of SEO PR talks with Tim Ash about the growing importance of video, how to produce content cost effectively, and how to add conversion hooks to your videos. Greg also shar...

19 Jan 201531min

User Experience and Conversion with John Whalen

User Experience and Conversion with John Whalen

Tim discusses User Experience and Conversion with Principal of Strategy andUser Experience of Brilliant Experience, John Whalen. John is aUser-Centered Design expert specializing in strategic consulti...

5 Jan 201531min

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