Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Avsnitt(406)

Episode 125: Serial Marketer David Berkowitz

Episode 125: Serial Marketer David Berkowitz

Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, ...

30 Maj 202535min

Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising

Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising

Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance...

27 Maj 202525min

Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts

Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts

Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on...

23 Maj 202554min

How to be  Power Collaborator: An Agency Perspective

How to be Power Collaborator: An Agency Perspective

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflect...

19 Maj 202518min

Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest

Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest

Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The gr...

16 Maj 202549min

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in...

12 Maj 202520min

Episode 122: Inside Taboola’s Strategy for the Open Web

Episode 122: Inside Taboola’s Strategy for the Open Web

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the b...

9 Maj 202550min

How Dappier Is Building AI Agents for Media Companies

How Dappier Is Building AI Agents for Media Companies

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-wor...

5 Maj 202511min

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