Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Avsnitt(407)

How KERV.ai is Powering Contextual Video and Shoppable Ads with AI

How KERV.ai is Powering Contextual Video and Shoppable Ads with AI

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains ...

7 Apr 202513min

Episode 117: Chris Kane and Mike O'Sullivan debate supply and data

Episode 117: Chris Kane and Mike O'Sullivan debate supply and data

Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing ...

4 Apr 202545min

Bonus Episode: The Brand Forum, a New Podcast from Marketecture

Bonus Episode: The Brand Forum, a New Podcast from Marketecture

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an i...

2 Apr 202527min

Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market

Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market

This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Mars 202524min

Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest t...

28 Mars 202554min

Marketecture Live: Bill Wise and Grant Parker on the New Innovid

Marketecture Live: Bill Wise and Grant Parker on the New Innovid

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven i...

24 Mars 202522min

Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot

Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including I...

21 Mars 202556min

Sovrn's Signal product gives publishers tools for ad performance

Sovrn's Signal product gives publishers tools for ad performance

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Sign...

17 Mars 202517min

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