Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Avsnitt(395)

Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media

Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

12 Juli 202447min

Episode 79: Justify Your Existence Independence Day Special

Episode 79: Justify Your Existence Independence Day Special

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter a...

3 Juli 202423min

Episode 78: Rob Leathern's car is spying on him

Episode 78: Rob Leathern's car is spying on him

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data. For more in-depth discussion of these topics and links to...

28 Juni 202446min

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussion of these topics and links to the news we discuss...

21 Juni 202452min

Episode 76: David Cohen on the IAB's future and privacy regulation

Episode 76: David Cohen on the IAB's future and privacy regulation

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

14 Juni 202449min

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketect...

7 Juni 202440min

IAB Tech Lab: OMSDK with Joe Ranzenbach

IAB Tech Lab: OMSDK with Joe Ranzenbach

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of veri...

3 Juni 202415min

Episode 74: Kerel Cooper on reaching black audiences

Episode 74: Kerel Cooper on reaching black audiences

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For mo...

31 Maj 202445min

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