Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Avsnitt(407)

Episode 65: Shane Shevlin still believes in customizable DSPs

Episode 65: Shane Shevlin still believes in customizable DSPs

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market...

29 Mars 202454min

Episode 64: Listeners Strike Back

Episode 64: Listeners Strike Back

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-d...

21 Mars 202439min

Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama

Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews...

15 Mars 202443min

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology....

8 Mars 202447min

Episode 61: RampUp After Dark

Episode 61: RampUp After Dark

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. ...

1 Mars 202444min

Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio

Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join...

23 Feb 202445min

Episode 59: Ad tech is to technology Innovation what porn is to media innovation

Episode 59: Ad tech is to technology Innovation what porn is to media innovation

So says our guest, Mike Driscoll from Rill Data. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technolog...

16 Feb 202447min

Episode 58: All About the Privacy Sandbox with Alex Cone from Google

Episode 58: All About the Privacy Sandbox with Alex Cone from Google

We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Visit Marketecture.tv to join our community and get a...

9 Feb 20241h 6min

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