How Lumen Research’s eye-tracking tech measures attention
Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. For more information about our expert,...
24 Juli 20236min
Episode 30: The TV 📺 Episode with Alan Wolk
Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more. In this episode: Disney considers ...
21 Juli 202347min
Sonnant - AI monetization tools for radio and podcasts
Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barlett...
17 Juli 20234min
Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In t...
14 Juli 202343min
BidSwitch offers one API call to rule all bid requests
BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo:...
10 Juli 20236min
Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"
Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this episode: MediaMath collapse, one week later The g...
7 Juli 202338min
Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad q...
30 Juni 202350min
🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨
This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-ta...
30 Juni 202331min
