Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Avsnitt(394)

Ampersand - Bundling TV inventory across national spot TV, addressable and streaming

Ampersand - Bundling TV inventory across national spot TV, addressable and streaming

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: htt...

1 Maj 20237min

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project. Also in this episode: Optable raises $20 million for their ...

28 Apr 202342min

AdsWizz - An SSP, DSP and ad server geared to audio and podcasts

AdsWizz - An SSP, DSP and ad server geared to audio and podcasts

Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more information about our expert, Bryan Barletta: https://www...

24 Apr 20235min

Episode 16: Marketecture at Possible in Miami

Episode 16: Marketecture at Possible in Miami

This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with: Rishad Tobaccowala Richy Glassberg Eric Wheeler Dave Kohl Joanna O'...

21 Apr 202334min

Intentful - AI copywriting tools trained on brand data

Intentful - AI copywriting tools trained on brand data

Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content.  For more information about our expert, Jeremy Kagan: https://www.marketec...

17 Apr 20236min

Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it

Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layof...

14 Apr 202342min

The four pillars of Uber’s $500M ad business

The four pillars of Uber’s $500M ad business

Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays). For...

10 Apr 202338min

Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing

Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing

Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari ...

7 Apr 202338min

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