Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Avsnitt(393)

Semcasting - Data and identity tools for highly regulated markets

Semcasting - Data and identity tools for highly regulated markets

Semcasting’s identity and audience tools are used by clients in healthcare, financial services, politics and other regulated industries. For more information about our expert, [Expert Name]: [Expert ...

30 Aug 202223min

Lately - AI-assisted social content creation

Lately - AI-assisted social content creation

Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts. For more information about our expert, Jeremy Kagan: https://www.mar...

23 Aug 20226min

Ad-Lib - Creative intelligence and DCO for a world with less targeting

Ad-Lib - Creative intelligence and DCO for a world with less targeting

Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert...

16 Aug 20226min

Tatari - Ad buying tools for linear and streaming TV

Tatari - Ad buying tools for linear and streaming TV

CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 T...

15 Aug 20225min

Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance

Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance

Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software and analytics solution that provides recommended channel lists, planning tools and content recommendations to a...

10 Aug 20227min

Connatix - Helping publishers create, host and monetize video assets

Connatix - Helping publishers create, host and monetize video assets

President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. For ...

8 Aug 20227min

FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement

FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement

ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields. For more information about our expert, Mike Shields: https://w...

2 Aug 202239min

LiveIntent - A stalwart of “programmatic email” doubles down on identity

LiveIntent - A stalwart of “programmatic email” doubles down on identity

Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses. For more information about our expert,...

1 Aug 20226min

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