Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live
Olivia Kory, Chief Strategy Officer from Haus, walks through an 18-month review of 640 incrementality tests run by Haus to compare Meta’s Advantage+ campaigns with manual setups. She explains the shif...
8 Dec 202526min
Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein
Matthew Goldstein joins Ari Paparo and Eric Franchi to break down how AI is reshaping publishing, why traffic declines are less scary than content theft, and what it will take for publishers to get pa...
5 Dec 202552min
CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live
Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for ...
1 Dec 202520min
Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers
Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategi...
26 Nov 202540min
Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live
At Marketecture Live, Alexis Gossard, Senior Manager of Media Strategy at Bayer, and Lisa Perez, General Manager for Pain/Cardio/Derm and Nutritionals, discuss the recent shift in strategy behind the ...
24 Nov 202525min
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company’s shift from placing ads inside AI chat to using AI to transform display advertising. They explore why con...
21 Nov 202552min
Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure
Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data...
17 Nov 202517min
Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content
Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-written content, why trust changes depending on labeling...
14 Nov 202542min
