A Year in Review: Data, Martech, and the Customer Journey
In 2024, Marketer’s Alchemy welcomed some of the most brilliant pioneers in their fields - leaders from Nationwide, Meta, PepsiCo, and many more.As we often say on this show: marketing is an art, and ...
22 Jan 202530min
Innovating Brands in the Age of Digital Disruption
In this episode, Kathryn talks with Alejandra Denda, CMO of The Federal Savings Bank, discussing the importance of data in marketing and strategic modernization of traditional brands. She shares insig...
18 Dec 202438min
The Emotional Edge: Winning Campaigns Through Human Connection
In this episode, Kathryn sits down with Jasper Martens, CMO at PensionBee. They talk about the challenges of making unexciting products more compelling, the importance of data-driven insights and use ...
4 Dec 202432min
Enhancing Consumer Experiences: Connecting Data to Curiosity
In this episode, Kathryn chats with Natalia Lumpkin, VP of Consumer Insights at PepsiCo. Natalia shares her inspiring career journey from studying law and political science in Poland to landing her cu...
20 Nov 202439min
Data-Driven Alchemy: Turning Insights into Action
In this episode, Kathryn sits down with Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide. Tiffany provides insights into innovative ways Nationwide is using data to improve customer exp...
6 Nov 202423min
Revolutionizing the Digital Marketplace with Data & AI
In this episode, Kathryn chats with Llibert Argerich, CMO at Thumbtack. They discuss Thumbtack's mission to connect homeowners with professionals, how the company leverages vast data resources to enha...
23 Okt 202437min
The Future of Primacy: In-House Technology and Personalization
In this episode, Kathryn chats with Dan Westhues, Executive VP of Central Bank. They discuss Dan's career journey, the evolution of technology in banking, and how Central Bank leverages data for bette...
9 Okt 202431min
Bridging the Gap Between Instinct and User Data
In this episode, we’re joined by Rachel Sterling, CMO at Identity Digital. Rachel shares her fascinating and varied career path, from production to marketing, discusses the impact of empathy in market...
25 Sep 202439min
