Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(442)

Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

Ep. 253 Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s ...

20 Aug 202444min

Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases

Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases

Ep. 252 AI images are now so realistic that even AI experts can't tell what's real anymore. Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn ...

15 Aug 202425min

16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

Ep. 251 Are Google ads overrated?  Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lesson...

13 Aug 202451min

The 2024 Content Marketing Guide  You Need To Survive AI

The 2024 Content Marketing Guide You Need To Survive AI

Ep. 250 Can you survive the AI wave in content creation?  Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transi...

8 Aug 202431min

ROAS Is a Trap: How Smart Marketers Really Drive Growth

ROAS Is a Trap: How Smart Marketers Really Drive Growth

Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for ...

6 Aug 202430min

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thri...

1 Aug 202440min

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder ma...

30 Juli 202413min

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo?  Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be...

25 Juli 202440min

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