Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(442)

Neil Patel Makes The Case Against ChatGPT (#110)

Neil Patel Makes The Case Against ChatGPT (#110)

Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction m...

18 Apr 202345min

Why free stuff makes us crazy

Why free stuff makes us crazy

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?  It's all about the power of "free," a price point that makes us feel high and act so irrationally that we ...

16 Apr 202332min

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Lear...

13 Apr 202329min

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108)

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108)

Will B2C be disrupted by creators? Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bri...

11 Apr 202336min

Midjourney V5 Update: Everything You Need To Know (#107)

Midjourney V5 Update: Everything You Need To Know (#107)

Video/image-based AI is going to transform marketing. Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how w...

6 Apr 202329min

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

You only need to master one of these tactics to create a billion-dollar business. Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of templat...

4 Apr 202330min

OpenAI Launches The ChatGPT AppStore (#105)

OpenAI Launches The ChatGPT AppStore (#105)

Bing’s market share is up by 15%. Google is down by 1%. Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases ...

30 Mars 202323min

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

People don’t want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building thei...

28 Mars 202340min

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