Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(454)

How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit

How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit

What can a cult leader teach an entrepreneur? It may be more than you think. Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the cor...

20 Dec 202235min

6 A.I. Tools That Will Save You 1-Hour/Day

6 A.I. Tools That Will Save You 1-Hour/Day

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level. Press play to listen to how these tools will uplevel you and your team with the ...

16 Dec 202210min

How To Sell Big Ideas.

How To Sell Big Ideas.

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock: How to structure problems into opportunities The power of simplification Kip...

15 Dec 202225min

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about catego...

13 Dec 202242min

Marketing Execs React To The Netflix Pepsi Documentary

Marketing Execs React To The Netflix Pepsi Documentary

How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comp...

8 Dec 202227min

This OpenAI Update Is Going To Replace Google Search with Ben Tossell

This OpenAI Update Is Going To Replace Google Search with Ben Tossell

Chat GPT just became public - what does this mean for Google search? Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for i...

6 Dec 202231min

Breaking Down Airbnb’s Brand Marketing Strategy

Breaking Down Airbnb’s Brand Marketing Strategy

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that? Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve...

1 Dec 202224min

How Bob Iger Took Disney’s Stock from $50B to $275B

How Bob Iger Took Disney’s Stock from $50B to $275B

Can Bob Iger save Disney from their downward spiral? Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Di...

29 Nov 202218min

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