Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(440)

10 First Principles That Will Change Your Business and Life

10 First Principles That Will Change Your Business and Life

Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, ...

13 Sep 202230min

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a ...

8 Sep 202247min

How Community Can Accelerate Your Go-To-Market with Patrick Woods

How Community Can Accelerate Your Go-To-Market with Patrick Woods

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe i...

6 Sep 202242min

Is Traditional Hiring a Broken System?

Is Traditional Hiring a Broken System?

Is traditional hiring a broken system? Kipp and Kieran dive into what everyone gets wrong during the hiring process - hiring for experience vs. potential, what hiring managers are doing wrong, underst...

1 Sep 202232min

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position you...

30 Aug 202243min

Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?

Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?

Holy sh*t. YouTube has officially entered the chat for podcasts. What does this mean for marketers? Kipp and Kieran do an emergency episode to unravel the massive opportunity for podcasts - how this ...

24 Aug 202226min

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your...

23 Aug 202225min

Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to lea...

18 Aug 202242min

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