Marketing and Margaritas

We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business.From calendar apps to course builders and memberships — there’s a cheaper version of almost everything. In th...

18 Mars 27min

If you've got an email list but your subscribers just aren't buying, you're not alone - and you're not doing it wrong. In this episode we're getting honest about why so many business owners are sittin...

13 Mars 16min

[Subscriber Only Teaser] Enjoy a sneak peek into Maddi's paid episode. Ever wonder why Meta spends more budget on your "worse performing" ads and placements?In this episode, I break down one of the mo...

3 Mars 31min

If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day. In this episode, Ruby breaks down exactly why Stories are non-negotiable ...

19 Feb 31min

In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, an...

5 Jan 18min

On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, ...

30 Dec 202514min

we’re looking ahead to 2026 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you s...

18 Dec 202534min

Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process. Learn how to clarify ...

9 Dec 202519min