Tofu yogurt YOFU new usage scene marketing
They examine the successful market creation of Meiji Tofu-Style Yogurt, YOFU, by fundamentally redefining its usage scene. YOFU was specifically engineered to be a non-traditional yogurt, with reduced...
4 Jan 4min
Quickle Senmenbowl Cleaner Out of the Box
They analyze the marketing success of Kao's Quickle Senmenbowl cleaner in Japan, attributing its popularity to an "Out of the box" approach that challenged industry norms. The product achieved massive...
3 Jan 4min
The Eye for Victory - The Essence of the Gambler Management
This offers an overview of the book, The Art of Strategic "Push and Pull" in Business (titled Shobugan in Japanese), written by CyberAgent founder Susumu Fujita, detailing his philosophy on success in...
2 Jan 4min
Globalism and Anti Globalism Pendulum Theory Implication for BGC and UGC Marketing
This examines the relationship between globalism and anti-globalism, characterizing them not as mere oppositions but as a self-correcting, pendulum-like process where one movement’s excess inevitably ...
1 Jan 5min
Aiful human and AI value co-creation marketing
This examines how the financial company Aiful successfully shifted its marketing strategy from simply using AI for efficiency to achieving co-creation with AI as a business growth partner. Facing chal...
31 Dec 20255min
Junglia Okinawa branding implication
This offers an analysis of the branding strategy observed at Junglia Okinawa, specifically exploring the application of its "Power Vacance!!" concept. They note that while the main attractions and the...
30 Dec 20254min
Year review 2025 and challenge in 2026
This is a personal year-in-review for 2025 and an articulation of ambitions for 2026. It dedicates a significant portion of the reflection to the passing of their father, an event that profoundly infl...
30 Dec 202512min
Marketing influence attention relevance trust at customer touch points
This outlines the Boston Consulting Group's (BCG) perspective on modern consumer purchasing, arguing that the traditional linear marketing funnel is outdated due to the complexity of consumer behavior...
29 Dec 20254min
