Kurashicom company culture as strategic critical core story
This explains the strategic organizational culture of Kurashicom, which operates the e-commerce site "Hokuou, Kurashi no Dougu Ten," by detailing how their business strategy is framed as a cohesive na...
14 Dec 20254min
2,000 JPY bill marketing lessons
This presents an in-depth analysis of the 2,000 JPY bill's failure to achieve widespread adoption in Japan, using it as a case study for important marketing lessons. Despite being introduced for the m...
13 Dec 20254min
Gulliver Google AI ads implication for Drucker management
This outlines how the used car company Gulliver applied Peter Drucker's management principles to its Google AI advertising operations to achieve superior results. It emphasizes Drucker's core philosop...
12 Dec 20254min
Tokyo Gas Branding for Social Value and Purpose
This examines the shift in Tokyo Gas's brand strategy from focusing on functional value (providing gas and electricity) to establishing a greater social value or purpose. It explains that the company ...
11 Dec 20253min
Let's start marketing today in your company
This provides a guide to understanding and implementing marketing, arguing that it is not a complex practice reserved for large companies but rather a fundamental business activity accessible to all. ...
10 Dec 20255min
Growth Beyond Cannibalization - Customer Insight and Brand Core
This analyzes business strategies for achieving sustainable growth and preventing internal competition, known as self-cannibalization, through successful product innovation and brand management. The f...
10 Dec 20256min
Unagi Naruse business model what to focus
This provides an in-depth analysis of the disruptive business model used by the Japanese eel restaurant chain, Unagi no Naruse, which has rapidly expanded to hundreds of locations within three years. ...
9 Dec 20254min
House Foods' Three-Color Curry and Customer Definition
This is an analysis of a House Foods marketing case study focusing on the successful launch of their three-color curry line, which achieved one million sales in under three months. The core message em...
8 Dec 20253min
