Book "Kokuho" A Life Forged in Art
This review describes Shuichi Yoshida's epic novel, "Kokuho," which traces the extraordinary life of Kikuo, a man born into a yakuza family who ascends to become a celebrated kabuki actor. The narrati...
15 Aug 202510min
Fancl Clear Up Kids Skincare Four Steps to New Business Success
This outlines Fancl's "Clear Up" skincare line for elementary school children as a case study for successful new business development. It emphasizes a four-step process: first, selecting a specific bu...
14 Aug 202512min
Kirin 20-Year Time Travel Whisky Concept to Market Success
This discusses Kirin's "Whisky Delivered 20 Years Later" project, a unique product that sold out rapidly despite its high price point. The success is attributed to redefining whisky as a life partner ...
13 Aug 202511min
Battlefield Strategy for Business Success
This emphasizes the critical importance of defining one's "battlefield" and "customer" for business triumph. It illustrates this concept through two distinct case studies: the strengths and limitation...
13 Aug 20259min
Quickle Senmenbowl Cleaner Unearthing Latent Needs
This analyzes the success of Kao's Quickle Senmenbowl Cleaner, a product designed to address a previously unrecognized consumer need. It explains how Kao identified a widespread, yet unarticulated, di...
12 Aug 202510min
Suntory Building an Insightful Organization with SECI Model
This provides an overview of Suntory's "insightful organization," which leverages the SECI model for knowledge creation. The SECI model outlines a four-stage process: Socialization (sharing tacit know...
11 Aug 202514min
Yamada Denki: Google P-MAX as the Effective Worker
This examines Yamada Denki's successful implementation of Google's P-MAX advertising tool, analyzing it through the lens of "Jobs to Be Done (JTBD) theory." This theory posits that customers "hire" pr...
10 Aug 202513min
Repurposing Wire Mesh for Brand Perception Shift
This explores how Kyowa Kogyo, a manufacturer of industrial wire mesh, transformed its brand image by embracing "perception change" as a marketing strategy. Initially viewed as "old and uncool," the c...
9 Aug 202511min
