ABC Cooking Studio Tablet Lesson Leverage Existing Assets for New Value
This explores how ABC Cooking Studio successfully launched a tablet-based cooking lesson by leveraging existing assets to create new customer value and revenue streams. It emphasizes the importance of...
16 Juli 202515min
Advertising to In-Store Marketing for Brand Longevity
It discusses effective marketing strategies for new products, focusing on transforming them into long-term successes. The first source highlights the critical importance of initial, substantial invest...
16 Juli 202513min
Kao Merit Rebranding: From Family Shampoo to Family Love Shampoo
This episode examines Kao's Merit shampoo rebranding, highlighting how a subtle shift in concept from "family shampoo" to "family love shampoo" revitalized a struggling brand. It clarifies key marketi...
15 Juli 202510min
Sneaker Dunk: Jobs-to-Be-Done Marketing for a Specialist Worker
This explains how Sneaker Dunk, a Japanese online marketplace for sneakers and other collectibles, achieved rapid growth by applying the "Jobs-to-Be-Done" (JTBD) marketing theory. This theory posits t...
14 Juli 202512min
Google's AI Strategy: Escaping the Innovator's Dilemma
This examines how Google successfully navigated the "innovator's dilemma", a phenomenon where established companies struggle to adapt to disruptive innovations. It details how Google declared a "Code ...
13 Juli 202514min
Bentley: Branding Through Experience and Emotion
This explores the concept of branding through the lens of luxury automobile manufacturer, Bentley. It posits that a strong brand is built upon fostering favorable emotions—such as satisfaction, empath...
12 Juli 202513min
Digital Detox: Reclaiming Focus Through Deep Immersion
This presents an overview of the book "ネット断ち (齋藤孝)" (Net Abstinence by Saito Takashi), which advocates for a "digital detox" to combat "electrical leakage of the mind," a state where constant digital ...
11 Juli 202513min
Kao's Brand Revolution: From Consumer to Lifestyler
This episode discusses Kao's strategic shift from viewing customers as "consumers" to "lifestylers" as a key factor in their corporate turnaround. Initially facing declining profits, Kao reevaluated i...
10 Juli 202511min
