The SECI Model in Practice for Knowledge Creation
This episode examines the SECI model, a framework for organizational knowledge creation that illustrates how tacit and explicit knowledge interact through socialization, externalization, combination, ...
2 Juli 202512min
Cook Do Oyster Sauce: Category and Brand Entry Points
This episode discusses the marketing strategy behind Ajinomoto's "Cook Do Oyster Sauce Genkai-men" (Limit Noodles) campaign, which aims to expand the use of oyster sauce beyond traditional stir-fries....
1 Juli 202510min
Anmaoh: Moment Marketing for Customer Needs
This episode introduces moment marketing, a strategy that focuses on understanding customer needs by considering their "situation" and "state" to identify crucial "moments" when a product is most rele...
30 Juni 202510min
UMAMI COLA: Bias Break Innovation in Beverages
This episode analyzes UMAMI COLA's innovative marketing strategy, termed "bias break," which involves challenging established industry norms. It details how the company achieved a tenfold increase in ...
29 Juni 202515min
Nissin Cup Noodle Emoide Package Campaign for Moment of Truth
This episode examines Nissin Cup Noodle's "Emoide" (Emotional Memories) campaign, which leverages consumer recollections to enhance brand engagement. It elaborates on the marketing concept of "Moments...
28 Juni 20259min
Deceptive Brain: Unmasking Black Marketing Tactics
This episode explores the concept of "black marketing," examining how various tactics exploit the human brain's vulnerabilities to influence purchasing decisions. It centers on a book, Black Marketing...
27 Juni 202516min
Takarashuzo Mirin: Visualizing Customer Value and Brand Concept
This episode uses the case study of Takara Shuzo mirin. It explains how companies can address the challenge of products with inherent benefits that consumers struggle to grasp, leading to a lack of pe...
26 Juni 20259min
Saison Black Card: Redefining Customer Value
This episode explores Credit Saison's approach to redefining customer value, specifically through their Black Card program. It highlights the critical importance of understanding customer context by e...
25 Juni 202512min
