The Orbis Shot Plus: Expanding Sales Channels Strategy
This episode presents a case study focused on the Japanese cosmetics company Orbis and its strategy for expanding sales channels to acquire new customers. It highlights how Orbis launched a new, low-c...
25 Apr 202511min
Awohata's Jam Display Strategy: Trade Marketing Transforms Retail Sales
This episode explains that trade marketing is a marketing approach focused on influencing sales at the retail level by considering the needs of both retailers and consumers. It highlights the importan...
24 Apr 202510min
Pai no Mi: Customer-First Brand Concept Drives Revival
Lotte's "Pai no Mi" (Flaky Pastry with Chocolate) underwent a significant renewal by shifting its brand concept to focus on the customer's perspective. Initially positioned internally as a chocolate t...
23 Apr 20259min
Reaching Future Customers with Asahi and Open House Examples
This episode explores innovative marketing strategies aimed at "un-customers" or those who may become customers in the future. It examines two case studies: 1) Asahi Beer's temporary non-alcoholic sta...
23 Apr 202511min
Nippon's Sales and Marketing Integration Strategy
Nippn, a Japanese food company, to illustrate the benefits of integrating sales and marketing teams. Nippn strategically combined these functions into a single organizational structure, fostering bett...
22 Apr 202514min
VUEVO Display: Value Creation Through Usage Scenarios
This introduces VUEVO Display, a transparent real-time translation device developed by Pixie Dust Technologies. It highlights the product's value proposition by examining its specific application in m...
21 Apr 20257min
Ma & Me Latte: Marketing to Hidden Needs
Ma & Me Latte is presented as a case study in understanding deep consumer desires, moving beyond surface-level needs to uncover "hidden true feelings" or customer insights. It emphasizes that truly su...
20 Apr 202513min
Kikkoman's India Strategy: A Job Theory Perspective
It explores Kikkoman's strategic entry into the Indian market by focusing on the local popularity of Indo-Chinese cuisine. Recognizing that traditional soy sauce use was absent, Kikkoman adopted a "Jo...
19 Apr 202510min
