Showa Sangyo Pancake Mix Perception Change
This examines a highly successful marketing strategy by Showa Sangyo that fundamentally altered how consumers perceive pancake mix. By collaborating with celebrity Tsuyoshi Domoto, the company transit...
9 Maj 7min
Art of the Inquiry: Mastering the Narrative Interview
This examines the foundational principles of effective communication as outlined in Takashi Saito’s book regarding the power of inquiry. It explores how skilled conversationalists distinguish themselv...
8 Maj 8min
Ace Gadgetable U Designing for Unmet Needs
This examines the development of the Ace Gadgetable U, a specialized backpack designed to address the physical strain caused by traditional school bags. By analyzing the specific needs of students and...
7 Maj 6min
Sunstar SODATECO N1 Customer Insights
This examines a specialized marketing strategy used by Sunstar for their SODATECO product line, emphasizing the value of individual customer analysis over broad data aggregation. By focusing on the N1...
6 Maj 6min
The Art of Discovering Emotional Customer Insights
This explores the strategic concept of customer insights, emphasizing that they are hidden psychological triggers that marketers must actively discover to drive business success. Drawing on Suntory’s ...
6 Maj 7min
Chocoball Kidult Strategy Capturing Non-Customers
This examines Morinaga’s successful marketing transformation of the classic Chocoball snack, which resulted in a twenty percent increase in sales. This growth was achieved by pivoting toward a "kidult...
5 Maj 8min
Sentakuki Majin Visualizing the Invisible Problem from the Washing Machine
This focuses on Sentakuki Majin, a specialized service dedicated to the disassembly and deep cleaning of washing machines. This business model excels by visualizing hidden hygiene issues, such as inte...
4 Maj 6min
Karaage-kun function design and story change and keep harmony
This analyzes the strategic evolution of Lawson’s Karaage-kun, a popular Japanese convenience store snack, focusing on its recent textural and branding updates. It highlights how the company balances ...
3 Maj 7min
