What biz reporters want you to know
Get your CBD brand the media coverage you've been waiting for! Learn from Denver Post business reporter Megan Ulu-Lani Boyanton how to get noticed. Megan shares what she's looking for from you whe...
2 Feb 202229min
Warning letter blues
Federal CBD compliance expert Asa Waldstein decodes FDA and FTC warning letter trends. Asa shares what he's looking for when advising clients on federal compliance in marketing and labeling. Even thou...
19 Jan 202227min
Avoid a PR disaster by educating your employees
As CBD retailers grow, their businesses can eventually land a regional or national distribution deal. While this is great for the business, it's important to not lose sight of educating anyone in that...
5 Jan 202232min
Should You Accept or Decline an Interview? Use Brand Protection PR™ and Insider Media Relations™ to Decide
When a reporter asks if they can interview you, it's generally a good thing! You can build relationships, reach potential customers and even develop some thought leadership. However, sometimes, it's j...
15 Dec 202133min
Using Brand Protection PR™ to keep your brand‘s message fresh amid the FDA‘s latest update
The lack of FDA guidance for the hemp industry is nothing new for the industry but the impact the federal log jam is having on business is significant. On episode 54 of the Move the Stairs podcast, we...
1 Dec 202130min
An Insider Media Relations take on a Thoughtful and Tactful CBD Story
We are often asked what makes a good story to pitch? As journalists get hundreds if not thousands of emails per day, it's important to attach your CBD brand's name to a standout story idea! Journalist...
11 Nov 202127min
CBD and Social Media: Using Brand Protection PR™ to Avoid Pitfalls
Since the legalization of hemp in 2018, CBD brands have struggled with inconsistent policies and enforcement from major social media companies when it comes to marketing their products. The consequenc...
27 Okt 202123min
Stay ahead of regulations using CBD Brand Protection PR™
What's the easiest way to elevate your brand's reputation? Get ahead of inevitable regulations! In today's podcast record, Heather Depres talks about the importance of the Americans for Safe Access Pa...
15 Okt 202132min
