EP 469: The Fastest Way To Kill a Winning Facebook Ad
A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad starts performing and how to avoid potentially killing momentum...
5 Maj 8min
EP: Meta Earnings Episode For Advertisers
Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com
29 Apr 3min
EP 468: The Facebook Ads Metrics That Matter Most in 2026
Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that actually matter and how to think about them without getting...
28 Apr 8min
EP 467: Why Your Facebook Ads Attract the Wrong Leads
Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes it, and how to spot the problem before it wastes more time an...
21 Apr 8min
EP 466: How To Create Scroll-Stopping Instagram Reels Ads
Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actually hold attention, from the first second and native feel to p...
14 Apr 11min
EP 465: Why Some Facebook Ads Never Have A Chance
Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail from the start, including weak testing, unclear messaging, copy...
7 Apr 9min
EP 464: Fix Your Offer Before Your Ads?
A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first...
31 Mars 8min
EP 463: When NOT To Run Facebook Ads
Facebook and Instagram ads can be powerful, but that does not mean they are always the right move at the right time. In this episode, I break down a few situations where running ads may do more harm t...
24 Mars 6min
