EP 433: Micro-Targeting Mastery: Facebook Ads That Feel Personal
Imagine an ad so specific it feels like it's speaking directly to your fears, goals, or desires. That's micro-targeting and it's what many smart advertisers are doing in 2025 and beyond. Website: http...
26 Aug 202513min
EP 432: 3 Easy Ways to Generate Better Facebook Ad Hooks in Under 5 Minutes
Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I'm sharing 3 super simple ways to generate better hooks fast. No magic, no fl...
19 Aug 202511min
EP 431: Why I Love Testing "Ugly" Facebook Ads
When I'm launching a new ad, I don't always start with polished, high production "perfect" video ads. I start "ugly" and there's a reason for it. In this short episode, I'll explain why scrappy, low f...
12 Aug 202510min
EP 430: What Apple, Nike, & Disney Would Do with a $500 Facebook Ad Budget
What would a billion dollar brand like Apple or Nike do if they only had $500 to spend on Facebook Ads? It's probably not what you think. In this quick episode, I'm breaking down how big brands think ...
5 Aug 20258min
Bonus Episode: Meta's 2025 Q2 Earnings: What Advertisers Need to Know
Today, Meta announced their earnings report for the 2nd quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it's such great news for...
30 Juli 20253min
EP 429: My 3 Minute Facebook Ads Health Check
Before you pause your ad campaigns or rebuild your entire funnel from scratch, try this! In this quick episode, I'll walk you through my simple 3-minute Facebook & Instagram Ads health check that can ...
29 Juli 202510min
EP 428: Why I Ignore Many "Meta Best Practices" & What I Do Instead
There are many "best practices" for Facebook and Instagram ads but sometimes, following them blindly can tank your results. In this short episode, I'm sharing a few "best practices" I sometimes ignore...
22 Juli 202517min
EP 427: Why Scaling Kills Your Facebook Ads & What To Do Instead
Scaling sounds like the goal but if you've ever increased your ad budget and watched your results fall apart, you're not alone. In this short episode, I'll break down why scaling sometimes kills so ma...
15 Juli 202510min
