Nudge

Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms?  Sheena’s book Think Better: https://tinyurl.com/55...

11 Sep 202330min

There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richa...

4 Sep 202327min

I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do.  Bonus episode: https://bit.ly/3JPXp9a Nina’s web...

28 Aug 202337min

WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise C...

21 Aug 202320min

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is.  I’ve spent way too long watching trailers, and way too much money creating my own faux-trail...

14 Aug 202335min

News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been expos...

7 Aug 202336min

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling peop...

31 Juli 202325min

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him?  Realistically, there are hundreds of potential answers. But one that’s overlooked...

24 Juli 202334min