The surprisingly simple way to change someone’s mind
Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star War...
3 Apr 202340min
Greta Thunberg: How a teenager caught the world's attention
In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the U...
27 Mars 202329min
I tested 5 MORE marketing principles to see if they really worked
Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On t...
20 Mars 202339min
Five ads that changed the world
In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have...
13 Mars 202330min
The persuasive effect of mere exposure
Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to le...
6 Mars 202327min
I tested 5 marketing principles to see if they really worked
I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll le...
27 Feb 202335min
The worst ways to spend your money (according to science)
After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science). Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list T...
20 Feb 202329min
How to get a raise (according to Dan Pink)
In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks ...
13 Feb 202325min
